November 30, 2021

Why are the Ocean Spray cranberry sauce labels upside-down?

Maybe one among the biggest mysteries of Thanksgiving is the cranberry sauce – and we’re not speaking about why individuals eat it: Why are the labels on Ocean Spray cans the wrong way up?

Observant customers have seen that the labels on jellied cranberry sauce cans are flipped, which means the rounded edge that is usually on the backside of most canned items is on high of Ocean Spray cranberry sauce cans.

In line with Ocean Spray, that is intentional: It creates a seamless serving expertise.

The cans are “filled and labeled upside down with the rounded edge on top and the sharp can-like edge on the bottom to keep the jelly whole,” an Ocean Spray spokesperson informed CNN Enterprise. That creates an air bubble on the rounded aspect (a.ok.a. the high) so clients can “swipe the edge of the can with a knife to break the vacuum and the log will easily slide out.”

This course of has been in use since the early 2000s.

Adweek, which just lately reported this necessary can caveat, famous that about 67 million cans are offered between Thanksgiving and Christmas.

However like different Thanksgiving meal staples, canned cranberry sauce is likely to be exhausting to return by. The sauce has 79% availability throughout nationwide retailers, which is down from 89% in that very same interval, in response to IRI, a market analysis agency that tracks US retail gross sales.

Ocean Spray, a farmer co-operative that makes cranberry sauce and sells bagged cranberries, mentioned that “consumers may experience some availability issues at times on a variety of cranberry products,” due to provide chain points. The co-op famous that it does not anticipate “significant impacts” on the availability of its merchandise.

Buying shortages, excessive costs anticipated to proceed by means of vacation season

— CNN Enterprise’ Danielle Wiener-Bronner contributed to this report.

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