December 3, 2021

‘This is Broadway’ welcomes theater lovers back to Times Square in New York City

NEW YORK — The Broadway League is launching “This is Broadway,” a historic initiative to welcome theater lovers back to Times Square following the trade’s 18-month shutdown.

“This is Broadway” is the results of unprecedented partnerships between theater house owners, myriad behind-the-scenes professionals, and trade rivals to create a unified comeback marketing campaign that shouts to the world “Broadway is BACK!” and celebrates a global artwork type that is quintessentially American.

“This is Broadway brings together the joy and excitement we all feel for this art form and the rebound of New York City. Broadway reopening means 97,000 workers returning to their jobs and the insatiable desire for live performance back on stage,” mentioned Charlotte St. Martin, President, Broadway League. “I am so thankful for all the work that went into creating this moment of unity and I look forward to all theater fans seeing a show this fall!”

A brief movie kicks off the initiative and is voiced by Oprah Winfrey. The movie options stars together with Hugh Jackman, Bruce Springsteen, Lin-Manuel Miranda, Sara Bareilles, Billy Porter, Angela Lansbury, Ethel Merman, James Earl Jones, and Denzel Washington, to title just a few.

The movie contains footage from 99 Broadway exhibits, 735 actors, and one canine, highlighting the wealthy historical past of Broadway, and the thrilling new exhibits but to come.

You too can go to to discover a complete overview of what is enjoying on Broadway.

For the primary time, the positioning incorporates a distinctive suggestion engine constructed on 5 years of knowledge together with the efficiency of 220 exhibits, 17 million ticket gross sales throughout the Northeast hall, and a time collection affinity mannequin to make correct present suggestions to additional drive consideration.

The League is launching a first-of-its-kind contest: one fortunate winner will win 4 tickets to each Broadway present in the 2021-2022 season.

The prize contains 37 exhibits, valued at $18,000! The competition can be hosted by Viewers Rewards and is free to enter. All present Broadway exhibits are confirmed to take part.

The competition will run from September 1 to October 15, 2021. To enter, go to and log in or join Viewers Rewards membership enrollment and choose into electronic mail communications from Viewers Rewards.

Do not forget to check out the New York skyline Monday night time as a result of the Broadway League can be joined by Broadway’s Chicago the Musical stars Ana Villafañe and Bianca Marroquín on the Empire State Constructing for a lighting ceremony to have a good time Broadway’s return illuminating the NYC skyline in celebration of Broadway’s return.

And only a reminder, “Curtain Up!” will happen from Friday, September 17 by means of Sunday, September 19 out of doors in Times Square.

The three-day, free pageant will embody interactive experiences, panels, reside live shows, and performances culminating in a live performance celebrating the whole thing of the Broadway trade in the center of Times Square.