June 30, 2022

Ohio State University wins trademark for the word ‘THE’

COLUMBUS, Ohio — Ohio State University has formally registered a trademark for the word “THE” after an almost three-year battle to clinch authorized branding entry to a word that is deeply significant to the faculty’s total id.

The college in Columbus will use the word “THE” for branded merchandise related to the faculty and bought by its athletics and collegiate channels, OSU spokesperson Ben Johnson stated Wednesday in a press release to CNN.

“THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” Johnson stated.

The college filed an software with the US Patent and Trademark Workplace in 2019 after clothier Marc Jacobs additionally filed to trademark the similar word, Johnson stated.

Final 12 months, the college and the designer reached an settlement that permits each of them to register “THE” branded merchandise for steady use and license, Johnson defined.

“Like other institutions, Ohio State works to protect the university’s brand and trademarks because these assets benefit students and faculty, and support our core academic mission of teaching and research,” Johnson stated.

The college’s trademark and licensing program generates a median of greater than $12.5 million yearly in income, which supplies funding for college applications and pupil scholarships, based on the assertion from Johnson.

The college began utilizing “the” with its title in 1986 when the establishment launched a brand new brand in the hopes of shifting away from the “OSU” image, based on the faculty. The transfer was supposed partially to tell apart it from two different faculties with the similar initials — Oregon State University and Oklahoma State University.

The pattern of emphasizing the word “the” took off in the mid-Nineteen Nineties, when the faculty needed soccer gamers to make use of it whereas introducing themselves. It grew right into a meme when NFL broadcasts featured clips of gamers saying their names and their alma maters. OSU alums emphasised they have been from “THE Ohio State University.” That OSU participant intro was even parodied by “Saturday Night Live.”

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