October 15, 2021

Global supply chain nightmare: South Bay businesses urge customers to ‘shop early, shop now’ for holidays

SAN JOSE, Calif. (KGO) — Employee shortages and manufacturing delays are indubitably impacting the time it takes for merchandise to attain their locations.

Across the South Bay and throughout a number of industries, enterprise homeowners say to get by means of the so-called “Great Supply Chain Disruption,” customers must be immediate with vacation purchases.

“Shop early. Shop now,” Sean Ilami, Common Supervisor of CH Premier Jewelers at Westfield Valley Honest informed ABC7 Information.

What was as soon as a standard attraction, now important recommendation.

“Traditionally, a lot of orders would’ve been fulfilled in two to three weeks,” Ilami described. “Right now, the same orders, it could simply take as long as eight weeks.”

In eight weeks, it’s going to be December.

At Leigh’s Favourite Books and Bookasaurus in Downtown Sunnyvale, proprietor Leigh Odum stated some of what’s in inventory right this moment was ordered six months in the past.

Now she’s encouraging customers to order early and get forward of the reward giving season.

“We have books right now,” Odum defined. “I don’t know what we’re going to have in December.”

VIDEO: Consultants urge customers to begin vacation buying now amid supply chain issues

She admits it has been a problem. At instances, Odum stated she’s solely acquired partial orders.

“It’s been hard to keep the store stocked. It’s taken a lot of extra effort from staff. And, you know, sometimes people have to wait a little longer for their books- and at a time when reading has been so valuable.”

Odum defined she would double order, typically even triple order books if she is aware of it is going to be a bestseller.

“As a small business owner, you always have to be on your toes. Anything can happen,” she shared. “In the past, we’ve had gift wrapping stations set even outside of our store, because we fill up and we get so busy.”

Odum continued, “This year, we’ll see what it’s like. Maybe it’ll be spread out, it’ll start a little earlier. That would really help even out that rush. We also don’t have as large of a staff, hours are a little limited. So we’re really, really hoping people can come out early.”

For Money Solely bar proprietor, Cache Bouren, supply chain points imply the battle to supply elements at his Downtown San Jose location.

“I’m being told, ‘Yeah… we can’t get you V8 juice in this particular package,'” he described. “Even ended up calling the company directly and they said, ‘Well, we’re making it as fast as we can, but we don’t have any slated to go to the Bay Area for maybe six months.'”

From drink mixers to a lot wanted gear, Bouren echoed deliveries are taking drastically longer.

“Things that used to take three weeks, four weeks are taking more like 20 or 30 weeks,” he shared.

Many small enterprise homeowners say that is one more vacation season in contrast to another.