In 2020, a ‘crisis year’ for tourism in South Africa, journey on Airbnb contributed greater than R8 billion to the economic system, supporting round 21,500 jobs based on a brand new report from unbiased consultancy Genesis Analytics, commissioned by Airbnb.
The report highlights how the Airbnb platform contributes to the progress of the vacationer economic system and that this progress is more and more inclusive in nature.
“The Airbnb platform is lowering barriers to entry and welcoming new Hosts onto the platform by empowering groups typically excluded from the benefits of tourism, like those living in rural and township communities.”
The report additionally reveals how the Covid pandemic and ensuing lockdowns impacted the tourism business in South Africa in 2020, with Airbnb’s contribution to economy-wide employment climbing 28% in 2019, to 28,599, earlier than slipping again to round 21,500 final 12 months.
It additionally illustrates that Airbnb is an more and more well-liked and extra accessible selection for home travellers. Home journey on the platform grew virtually six-fold from 2016 to 2019, whereas South African Tourism estimates that home tourism fell by 9% over the similar interval when the business as an entire.
The quickest progress was seen outdoors the typical vacationer locations in the North West, the place visitor journey grew by 130% yearly between 2016 and 2019.
Top 15 locations for visitor journey between 2016 and 2019
The fastest-growing cities and towns on Airbnb 2018 to 2019 and visitor origin share in 2019
In keeping with Genesis Analytics’ evaluation of Airbnb knowledge, proof from the townships of Soweto and Tembisa reveals that earlier than 2019 there have been extra visits from worldwide vacationers than home vacationers.
Nonetheless, by 2019 the sample had reversed as townships turned a preferred home tourism vacation spot. These areas are additionally seeing optimistic progress in the variety of hosts on Airbnb, with figures in Soweto greater than doubling from 2016 to 2019, albeit off a low base.
Bednights by province: 2017 to 2019
Throughout South Africa, extra Airbnb analysis has revealed new hosts on Airbnb who welcomed their first company in the first six months of 2021 and have just one itemizing have collectively remodeled R1.8 billion internet hosting on Airbnb.
Half of the new listings that had been each activated and booked in early 2021 bought a reservation request inside seven days, with the common annual earnings per host who had welcomed a minimum of one visitor was R55,800.
Velma Corcoran, Regional Lead Center East Africa at Airbnb, mentioned: “We are at an early and pivotal stage in South Africa’s restoration following the pandemic, the place intentional effort and collaboration is required from all events to additional assist a various, sustainable and inclusive tourism economic system.
“It’s why, as part of Airbnb’s vision for tourism, we set out our support for clear and sensible rules in South Africa, and for the introduction of a nationwide registration system, giving the government data to enforce proportionate regulation, offering transparency to communities, and empowering local tourism entrepreneurs to grow their businesses.”