Knowledge from world analysis agency Counterpoint reveals robust progress in the wearables market, notably amongst smartwatches, which grew 27% 12 months on 12 months in the second quarter due to robust demand for sub-$100 units.
In response to Counterpoint’s International Smartwatch Mannequin Tracker, Apple maintained its high place when it comes to shipments, however its market share declined barely in comparison with the similar interval final 12 months attributable to intensifying competitors with Chinese language and Indian manufacturers.
Amongst the world High 5 smartwatch unique tools producer (OEMs), Samsung and Garmin confirmed a outstanding cargo progress of 43% and 62% YoY, respectively, exceeding the common market progress charge and recording greater progress charges than different high manufacturers.
Because of the regular reputation of the Galaxy Watch 3 and Watch Energetic 2, Samsung confirmed a fast restoration from final 12 months’s considerably sluggish efficiency, Counterpoint stated.
Garmin recorded its highest shipments ever throughout the quarter. Amongst the High 5 manufacturers, solely Huawei fell in comparison with the similar interval final 12 months. The decline in its smartphone enterprise appears to have affected its smartwatch gross sales, as the smartwatch from such a vertical participant is tightly optimized with the model’s smartphones and the customers’ loyalty to the model’s ecosystem of choices, the analysis group stated.
Apple Watch energetic consumer base crosses 100 million
Senior analyst Sujeong Lim, stated: “The smartwatch attach-rates for smartphones have been steadily rising. Apple’s ecosystem is seeing a better connect charge as the model continues to bake in enticing designs, well being options and associated companies round it.
“Apple Watch’s user base crossed the 100-million mark for the first time during the quarter ended June, capturing the lion’s share of the smartwatch user base globally. The US continues to be the key Apple Watch market, contributing to more than half of its user base, with an attach rate of close to 30%.”
Highlighting the success of Apple Watch, Lim stated extra unique tools producers (OEMs) have entered the smartwatch market with a comparatively much less superior working system (OS) however comparable health and health-related options, and classy designs at reasonably priced costs focusing on tons of of thousands and thousands of potential customers globally.
“The pandemic has further pushed consumers towards being more health-conscious and features such as SPO2 and heart rate monitoring have trickled down to the sub-$100 smartwatch segment. The sub-$100 smartwatch segment grew a massive 547% annually, highlighting its mass-market reach.”
North America largest, India quickest rising market
China, the second largest market after North America, grew when it comes to quantity however its progress charge was considerably decrease than that of different areas, and its share by area decreased. “As seen in the smartphone market, the recovery of consumer spending here after the pandemic has been slower than in other regions. Also, the space vacated by Huawei–HONOR in China is yet to be filled,” Counterpoint stated.
Senior analyst Anshika Jain, stated: “India was the smallest market in the second quarter of last year, accounting for less than 2% of the total market, but its share increased to 6% in just one year. The proliferation of sub-$100 affordable, feature-rich smartwatches from Chinese brands such as Xiaomi, realme and OPPO, and Indian brands such as boAt and Noise has been one of the key growth drivers.”
High-selling Smartwatches Globally, Q2 2021