December 8, 2021

Checkers launches smaller stores aimed at neighbourhoods

The Shoprite Group has launched new smaller format Checkers Meals stores aimed at neighbourhoods.

The primary retailer opened within the Weltevreden Park Purchasing Centre in Roodepoort on Thursday (25 November), with three extra neighbourhood stores scheduled to open in early 2022.

Shoprite mentioned that the brand new retailer has created 71 new jobs, with the brand new format stores anticipated to create additional employment alternatives  within the coming months

“The new 186m2 Checkers Foods store boasts an expanded fresh food offering with solution-based convenience ranges curated to meet specific customer needs, including lunch, braai, dinner or emergency purchases,” it mentioned.

Mong different options, Shoprite mentioned that the neighbourhood Checkers Meals presents:

  • An impulse island – with ready-to-eat choices equivalent to contemporary sushi and sandwiches;
  • Unique manufacturers, equivalent to Forage & Feast and Easy Fact;
  • A butchery with free vary rooster and restaurant-quality steak;
  • A bakery with artisan breads;
  • Recent flowers;
  • A wine cellar;
  • Starbucks.

“We have spent a great deal of time to understand what our customers want and how they like to shop, and the new format Checkers Foods neighbourhood store was designed with the customer at the forefront,” mentioned Willem Hunlun, chief working officer at Checkers.

“The result is an improved shopping experience with fantastic fresh foods on offer, together with the convenience, quality, value and competitive pricing customers have come to expect from Checkers.”

Three extra Checkers Meals stores will open in Westlake, Franschhoek (each within the Western Cape) and Ballito (in KwaZulu-Natal) early subsequent yr, Shoprite mentioned.

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