November 30, 2021

BusinessTech’s impressive audience

BusinessTech is learn by 7 million South African readers every month – 3 million of whom are managers.

This impressive determine is due to BusinessTech’s place as the biggest and most influential enterprise information web site in South Africa.

Together with the big numbers of managers, BusinessTech is learn by C-level executives, enterprise homeowners, and administrators.

This consists of:

  • Junior Administration – 1,085,058
  • Center Administration – 1,331,807
  • Enterprise Proprietor – 856,971
  • Senior Administration – 712,260
  • CEO/Director – 131,809

This makes BusinessTech’s audience extremely influential, as many readers are choice makers inside their companies.


Equally impressive is the extent of schooling amongst BusinessTech readers.

Over 2.1 million BusinessTech readers have a college diploma or greater qualification, whereas 1.3 million have a tertiary-level diploma or certificates.

By way of geographic location, nearly all of BusinessTech’s readers reside in Gauteng.

2.9 million readers reside in Gauteng, whereas 1.0 million readers reside within the Western Cape.

833,000 readers reside in KwaZulu-Natal, with 300,000 readers every residing within the Jap Cape and Limpopo.

Moreover, nearly all of BusinessTech’s readers are choice makers of their family.

2.2 million readers are the first choice maker at house, whereas 3.0 million readers are a joint choice maker at house.

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